Assoc. Prof. Svetlana Kushneruk
South Ural State Humanitarian Pedagogical University, Chelyabinsk, Russian Federation
PRAGMATIC EFFECTS OF BOULOMAIC TEXT-WORLDS IN COMMERCIAL ADVERTISING
For citation: Kushneruk, S. Pragmatic Effects of Boulomaic text-worlds in commercial advertising // 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts. SGEM 2017, www.sgemsocial.org, SGEM2017 Conference Proceedings, ISBN 978-619-7408-19-5 / ISSN 2367-5659, 24–30 August, 2017, Book 3, Vol 2, 913-920 pp, DOI: 10.5593/sgemsocial2017/32/S14.119